Q1 2021 Performance of Top Self-therapy and Journaling Apps in the UK

In the first quarter of 2021, the self-therapy and journaling app category witnessed notable user engagement and financial metrics in the United Kingdom. Sensor Tower's data provides a glimpse into the performance of the top applications in this space.

Fabulous: Daily Habit Tracker saw a peak in weekly active users (WAUs) in late January with nearly 84K, although it faced a slight decline to 78K by the end of March. The app's downloads reached a high of 25K in mid-January before settling around 21K towards the quarter's end. Revenue trends for Fabulous showed a significant increase, climbing from 14K USD to 48K USD in the last week of March.

Breeze: Mental Health experienced an upward trend in revenue, growing from 5K USD to 9K USD by the end of March. Downloads for Breeze hit a high of 20K in the first week of January but saw a drop to around 10K by the close of March. The app's WAUs reflected a rise from 32K to 33K during the same period.

For Bloom: CBT Therapy & Journal, revenue showed fluctuations with an 8.5K USD spike in mid-March before dropping to 3.6K USD. Downloads saw a peak of nearly 3K in the first and last weeks of the quarter, with WAUs experiencing a slight increase from 4K to 4.4K.

I am - Daily Affirmations demonstrated a steady revenue trend, starting at 7K USD and ending the quarter at 5.5K USD. The app's downloads remained stable around 3.5K, while WAUs showed a minor decrease from 14K to 11.7K.

Mindvalley: Self Improvement observed a revenue increase from 4K USD to nearly 5K USD by the quarter's end. Download numbers for Mindvalley were consistent, with a slight rise from 293 to 390, and WAUs showed a modest growth from 2.3K to 2.5K.

These insights into the self-therapy and journaling app market highlight the user engagement and financial health of these applications in the UK. For more detailed analysis and data, Sensor Tower's platform offers in-depth metrics and trends.